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UPshow Integrated Brand and Web Program

A cutting-edge brand identity and redesigned site deliver big performance improvements for interactive entertainment and marketing platform.


increase in enterprise leads


increase in leads overall in the first six months after rebrand


increase in overall monthly search traffic

Project Overview

From the doctor’s waiting room to the walls of the gym to the menu at a favorite quick-service restaurant, onscreen marketing and entertainment are ubiquitous in pretty much every part of our daily lives. UPshow is behind many of those messages. The interactive entertainment and marketing platform, which works with businesses from restaurant franchises to healthcare clinics to fitness studios, turns TVs, mobile devices and POS systems into tools for revenue growth. A recently added back-of-house product also allows UPshow customers to communicate with and incentivize their employees in new ways.




Brand Strategy, Brand Identity, SEO, Web Design


Side by side comparison of the UPshow logo before and after the rebrand.
Football player leaping through UPshow's new neon "screen" frame.
Man sits near UPshow digital signage in waiting room.
Mockup of UPshow's new brand guidelines.
Mockup of UPshow's Facebook page featuring new brand logo and brand device.
Mockup of UPshow's business cards in new branding.
Mockup of UPshow's restaurant digital signage.
Mockup of soccer field in dark mode with UPshow's new neon framing.
People sitting at a diner with UPshow's digital signage above them.
People at a gym with UPshow's fitness signage on the screen.
Mockups of UPshow's digital signage for healthcare and retail.
Mockups of UPshow's redesigned website.
Mockups of UPshow's redesigned website on desktop and mobile.
Mockups of UPshow's redesigned mobile website in light and dark modes.

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