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“Universal Monsters Presents: Bride of Frankenstein holoride” PR Campaign

A PR campaign leverages the support of Universal Pictures and Ford Motor Company to make national headlines and successfully launch international startup to the U.S. public.


feature media placements secured in first week


broadcast segments secured in first week


national segment on CNBC

Project Overview

German startup holoride is an in-vehicle entertainment solution that provides passengers with virtual games and experiences designed to adapt to the vehicle as it’s moving. To boost brand awareness in the U.S. market, holoride partnered with Universal Pictures and Ford Motor Company for the release of the world’s first public in-vehicle VR experience. The experience was available at Universal CityWalk in Los Angeles and was called, “Universal Monsters Presents: Bride of Frankenstein holoride.” holoride asked Walker Sands to secure advance journalist demos to increase buzz about the experience in mainstream media and build credibility with U.S. tech stakeholders. In the first week of launch, Walker Sands secured 148 feature placements, including 105 broadcast clips, in outlets like CNBCTechCrunchVarietyThe VergeForbes and more — further strengthening holoride’s brand in the North American market through mainstream media.


Automotive Tech


Public Relations, Media Relations


Mockup of holoride Forbes and TechCrunch PR placements
holoride Variety PR placement
holoride CNBC PR placement

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