“Universal Monsters Presents: Bride of Frankenstein holoride” PR Campaign
A PR campaign leverages the support of Universal Pictures and Ford Motor Company to make national headlines and successfully launch international startup to the U.S. public.
feature media placements secured in first week
broadcast segments secured in first week
4-minute national segment on CNBC
German startup holoride is an in-vehicle entertainment solution that provides passengers with virtual games and experiences designed to adapt to the vehicle as it’s moving. To boost brand awareness in the U.S. market, holoride partnered with Universal Pictures and Ford Motor Company for the release of the world’s first public in-vehicle VR experience. The experience was available at Universal CityWalk in Los Angeles and was called, “Universal Monsters Presents: Bride of Frankenstein holoride.” holoride asked Walker Sands to secure advance journalist demos to increase buzz about the experience in mainstream media and build credibility with U.S. tech stakeholders. In the first week of launch, Walker Sands secured 148 feature placements, including 105 broadcast clips, in outlets like CNBC, TechCrunch, Variety, The Verge, Forbes and more — further strengthening holoride’s brand in the North American market through mainstream media.