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Targeted Sponsored Content Amplifies Sophos’ New Go-To-Market Messaging

Cybersecurity company uses sponsored content to build targeted awareness of its cybersecurity-as-a-service offering.


sponsored articles secured


page views


promo impressions

Project Overview

Sophos is a cybersecurity company that offers next-generation products and services for businesses of all sizes. To stand out in a crowded marketplace, Sophos needed to shift its go-to-market strategy and elevate its awareness as a leading force in the next wave of cybersecurity, delivering cybersecurity-as-a-service for better security outcomes.

As part of a larger PR strategy, Walker Sands executed a targeted sponsored content program that boosted awareness of Sophos’ innovative services. Generating over 8.3 million impressions and 54,000+ page views, the sponsored articles secured by the Walker Sands team amplified Sophos’ new messaging among its target audiences and helped position the company as a cybersecurity trailblazer.




Sponsored Content


CSO sponsored article mocked up on iPad held by hands
CSO sponsored article mocked up on iPhone
"This is fantastic! These articles have enabled us to get our new message to an extremely targeted and engaged audience." PR Director, Americas, Sophos
CSO sponsored article mocked up on laptop
WSJ Business sponsored article series on cybersecurity
"The WSJ series has allowed us to break through with our new messaging to an elevated audience." PR Director, Americas, Sophos
WSJ Business sponsored article mocked up on iPhone

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