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Strike Social Brand Awareness Campaign

Artificial Intelligence leader Strike Social surpasses competition with help from Walker Sands.

100+

media placements

105%

web traffic increase

100+

placements in top-tier outlets

Project Overview

Newcomer Strike Social, a one-of-a-kind AI software for media buying on YouTube, wanted to increase awareness of its newest target audience: media buyers and agencies. Walker Sands developed a multi-prong RR plan that, in just under a year, landed more than 100 placements in media publications. This tripled Strike Social’s media coverage, resulting in a 105% increase in web traffic, a five-point increase in domain authority and a rise in share-of-voice ranking from No. 6 to No. 4.

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