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Strategic PR Elevates Loop as Leader in the Competitive E-Commerce Returns Space

Multifaceted public relations program boosts awareness and credibility for return management platform.


total media placements


feature placements


placements featuring Loop data

Project Overview

Loop is the leading post-purchase platform that helps e-commerce merchants transform their return experiences to capture more revenue and provide a seamless customer experience. In an increasingly competitive space with major competitors driving conversations in the media, Loop needed to differentiate itself as the go-to solution for retailers. To make this goal a reality, Walker Sands developed a comprehensive PR strategy that included data-driven content, company and customer storytelling, timely newsjacking and proactive thought leadership. This multifaceted approach helped bolster Loop’s credibility and elevate its profile in the e-commerce industry, resulting in 127 total media placements.


Retail Tech


Public Relations


Loop receives 127 media placements and 70 feature placements from PR program.
Media placement mockups for Loop in Fast Company and Forbes.
Quote about Walker Sands from Tasha Reasor, SVP of Marketing at Loop alongside media placements for Loop in Fortune and Insider Intelligence.
Mockup of CBS News web page displaying Loop website on laptop.
Loops earns 41 top tier placements and 48 placements featuring its data due to PR program.
Quote from Jonathan Poma, CEO at Loop alongside the Forbes media placement the quote was featured in.

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