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Sophos Leverages PR to Advance Cybersecurity Leadership Position

Multi-year, collaborative partnership and strategic program enable Sophos to stand out in the crowded cybersecurity space


total media placements


increase in top-tier coverage


increase overall in SOV

Project Overview

To stand out in the highly competitive cybersecurity space, Sophos needed to reinvent itself by shifting its brand perception from a “traditional AV” company to an innovative, next-generation cybersecurity leader that’s driving the industry forward.

Over the course of an ongoing, five-plus-year partnership, our team has developed a scalable PR strategy that continues to amplify the voices of Sophos’ thought leaders, differentiate the brand from competitors and evolve alongside the business. In addition to boosting awareness among a channel press audience (which is key given the company’s 100% channel approach), Sophos has increased top-tier coverage by 71% and SOV by 8% as a result of Walker Sands’ PR initiatives.




Public Relations


Sophos VentureBeat and Fast Company placements
Sophos Fortune media placement
Sophos WSJ placement

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