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Social Solutions Integrated Brand + Website Redesign

A software provider for nonprofits refocuses to make an impact where it truly matters, becoming a catalyst for lasting social change

Project Overview

In the B2B tech world, most organizations are primarily focused on, well, technology. It’s a logical branding move in a world where prospective users are looking for modern, cutting-edge products and services for their businesses.

Social Solutions is an organization providing software and data solutions for nonprofits, philanthropists and public sector agencies. While the company produces powerful technology, it struggled to create an emotional connection with customers. Walker Sands partnered with Social Solutions to revamp its identity and website through an integrated brand and web program.

Social Solutions logo before the rebrand executed by Walker Sands
Social Solutions logo after the rebrand executed by Walker Sands
Mockup of Social Solutions brand guidelines
Mockup of Social Solutions badge
Mockup of Social Solutions typography
Mockup of updated Social Solutions web pages with the new brand
Mockup of Social Solutions banner
Mockup of Social Solutions badge on a coffee mug
Mockup of Social Solutions web page on a mobile phone
Mockup of Social Solutions business cards featuring the new branding

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