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Snapsheet Brand Awareness Campaign

A comprehensive thought leadership and earned media strategy repositions Snapsheet and shines light on innovation and market leadership.

71

feature stories

270

total placements

73

placements in insurance trades

8

media interviews secured at InsureTech Connect for both 2017 and 2018 events

Project Overview

Snapsheet is the leading provider of virtual claims technology solutions for the auto insurance industry. Due to a recent business pivot, the company was struggling to generate greater visibility and credibility among its new target audience: insurance carriers. To do so, Walker Sands created a media relations program that tapped into its widespread network of insurance, technology and business reporters. As a result, Snapsheet earned hundreds of media placements in top-tier publications, securing speaking engagements and awards wins.

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