SiteLock PR Program
Expert strategy delivers on coverage volume goals, then pivots to secure top-tier and feature placements through data-driven media relations and feature story strategy, ultimately earning hundreds of placements over two years.
“We’ve developed a successful partnership with Walker Sands. From the start of our relationship, they demonstrated a strong understanding of the industry and how to tell our story in a way that both resonates with the media and highlights our expertise. Over the past year, the Walker Sands team has exceeded goals set for total coverage volume as well as top-tier coverage, and we’re excited to see what our teams can accomplish together next.”Lorrie Hunsaker, Director of Marketing at SiteLock
Leading cybersecurity provider SiteLock came to Walker Sands to increase brand awareness. Through a mix of strategic newsjacking and data-driven media outreach, Walker Sands exceeded initial coverage goals for SiteLock by more than 80% in the first year of the program. When SiteLock was acquired, Walker Sands evolved its PR strategy to meet the client’s new goals that placed emphasis on mainstream media coverage and feature articles. Through feature media outreach and a data campaign tied to the 2020 presidential election, the strategy landed SiteLock an additional 47 top-tier placements, including features in Entrepreneur and CBS News. Walker Sands secured a total of 450 placements for SiteLock, more than 20% of which were in top-tier outlets, during the two-year partnership.