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RoboBusiness Event Promotion

Global robotics conference generates 50 media placements and 70 media attendees in just 60 days.

48

media placements throughout 2-month program, including feature stories in top biz and tech pubs

73

total media and analyst attendees, including Forbes, MIT Technology Review and Wall Street Journal

20+

on-site interviews covered by The Guardian, Bloomberg, NBC Bay Area, CBS Radio and PC Mag

Project Overview

RoboBusiness, the robotics industry’s premier event, wanted to improve the annual conference by increasing its awareness and reach.  Walker Sands leveraged its relationship with technology publications to develop a public relations strategy that made the conference the largest in its 12-year run, capping it off with top-tier media placements and on-site interviews.

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