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Redefining Scholarship Management With Kaleidoscope

Integrated brand strategy, expression and website redesign refine audience messaging for scholarship management platform.

Project Overview

As a scholarship management platform, Kaleidoscope eliminates the hassle of funding education for private sponsors and award applicants. The platform connects students to sponsors via an online marketplace, helping sponsors provide over $1 billion in funding.

While Kaleidoscope had achieved success among a growing network of students, its brand and messaging failed to speak to both of the platform’s audiences — students and award administrators. Walker Sands worked to revamp Kaleidoscope’s brand and website to showcase the benefits of the marketplace for both applicants and sponsors.


Branding, Web Design


Kaleidoscope logo mockup
Kaleidoscope website on laptop with brand messaging
Person getting Kaleidoscope notification on tablet
Kaleidoscope platform mockups
Kaleidoscope web page mockup
Mockup with two people getting Kaleidoscope notification
Kaleidoscope typeface
Kaleidoscope icons
Kaleidoscope brand color palette
Kaleidoscope business card mockup
Kaleidoscope banner mockup
Kaleidoscope backpack swag mockup
Kaleidoscope print mockup
Kaleidoscope website on desktop computer

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