Rebrand and Site Redesign Shines a Light on Adlucent’s Experimental Roots
Integrated strategy positions Adlucent as a digital performance marketing agency powered by science.
increase in conversion rate
increase in sessions compared to the prior year
increase in organic completions compared to the prior year
Adlucent is a digital performance marketing firm that uses intent-based technology to power retail marketing strategies. Over the past two decades, the company has distinguished itself as an innovator by relying on scientific principles and algorithms, embracing constant iteration and creating a problem-solving culture. So when its web presence failed to showcase its growth, Adlucent came to Walker Sands for a new brand identity, website redesign and demand generation strategy.
Brand Strategy, Brand Identity, Web Design, Demand Generation, Illustration
Hermes Creative Awards, Platinum Winner
Adlucent’s brand device, the Orb, is a personification of Adlucent’s clients. It floats and shines a spotlight on the limitless world of performance marketing. The Orb interacts with various Adlucent products and services, exploring the word of performance marketing.
Web + SEO
After conducting an SEO audit, keyword research and competitive analysis, we worked with the Adlucent team to develop optimized content. This strategy helped Adlucent’s new site rise in Google search rankings — and achieve a 15% increase in YoY organic search.
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