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Rebrand and Site Redesign Shines a Light on Adlucent’s Experimental Roots

Integrated strategy positions Adlucent as a digital performance marketing agency powered by science.


increase in conversion rate


increase in sessions compared to the prior year


increase in organic completions compared to the prior year

Project Overview

Adlucent is a digital performance marketing firm that uses intent-based technology to power retail marketing strategies. Over the past two decades, the company has distinguished itself as an innovator by relying on scientific principles and algorithms, embracing constant iteration and creating a problem-solving culture. So when its web presence failed to showcase its growth, Adlucent came to Walker Sands for a new brand identity, website redesign and demand generation strategy.




Brand Strategy, Brand Identity, Web Design, Demand Generation, Illustration



Hermes Creative Awards, Platinum Winner

Mockup of Adlucent's new brand guidelines.
Mockup of Adlucent's new Orb brand device.
Mockup of Adlucent's new mobile website and business card in new brand.
Mockup of Adlucent "Don't be a jerk" mug in new brand voice
Mockup of Adlucent paid search ad with new friendly scientist brand voice.


Adlucent’s brand device, the Orb, is a personification of Adlucent’s clients. It floats and shines a spotlight on the limitless world of performance marketing. The Orb interacts with various Adlucent products and services, exploring the word of performance marketing.

Mockup of Adlucent paid social ads using bright yellow color.
Mockups of Adlucent's feed management and paid search services.
Mockup of Adlucent's new icons under new brand.

Web + SEO

After conducting an SEO audit, keyword research and competitive analysis, we worked with the Adlucent team to develop optimized content. This strategy helped Adlucent’s new site rise in Google search rankings — and achieve a 15% increase in YoY organic search.

Mockup of Adlucent's redesigned website.
Mockup of Adlucent's redesigned Deep Search technology webpage.
Collage of stock photos in darker green and brown shades.
Mockup of Adlucent's redesigned Model-Driven Planning technology webpage.

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