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Rebrand and Site Redesign Positions Provenir as an Industry Disrupter

Fintech provider’s brand identity and website are taken to new levels to break the industry mold.


improvement in average weekly traffic


increase in clicks over two months

Project Overview

As a risk decisioning company for financial institutions, Provenir delivers purpose-built technology to power credit risk processes — helping its clients make smarter decisions, faster. While the company saw accelerated growth across multiple financial verticals and launched a new SaaS product, poor website performance and outdated UX limited lead generation. In collaboration with the Provenir team, Walker Sands worked to showcase what Provenir had become: a globally recognized firm with a knack for innovation and a deep bench of cloud-decisioning technology. 




Brand Strategy, Brand Identity, Web Design, Demand Generation, Illustration, Motion Design


Mockup of Provenir's brand guidelines
Mockup of Provenir's new icons under the new brand.
Mockup of Provenir's drop-down navigation on new website.
Mockup of Provenir's minimalistic brand design.
Mockup of Provenir's product architecture with bold color application.
Mockup highlighting Provenir's new brand voice and color application.


By using a neumorphic style and focusing each illustration on a single functionality, our illustrations played into Provenir’s comprehensive focus and straightforward messaging. 

New illustration to visualize Provenir's  cloud-native platform feature.
New illustration to visualize Provenir's Platform-as-a-Service (PaaS) platform feature.

Web + SEO

After conducting a full keyword audit, keyword research and executing SEO best practices across the site, we helped Provenir increase their position in search rankings, while ensuring they had content to address user search queries and maintain their position as an industry.

Mockup of Provenir's redesigned website.
Mockup of Provenir's redesigned cloud suite webpage.
Mockup of Provenir's redesigned outcomes webpage.
Mockup of Provenir's new product webpages with vibrant colors.

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