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Raspberry Pi Product Launch Campaign

Global Raspberry Pi distributor sees 67 percent growth in sales following product launch campaign.

84

media placements in the month of the launch

67%

growth in Raspberry Pi sales in first half of 2015

40,000

combined shares on Facebook, Twitter and LinkedIn

Raspberry Pi Chicago Tribune and The Verge PR placements

“What really made this campaign unique was our non-traditional approach to generating awareness by connecting with influencers, purchasers, vloggers and Raspberry Pi enthusiasts around the world. That, combined with our ability to capture the attention of top-tier media in the space, made it possible for Newark element14 to start seeing big results immediately.”

Allison Ward, Account Director

Project Overview

Newark element14, a high-service electronics distributor, and the Raspberry Pi Foundation intended to unveil their first updated product in years. To help launch it globally, Walker Sands created a PR strategy that consisted of influencer marketing, social engagement, media pre-briefings and product giveaways. This work captured a large share of voice, boosted sales by over 50%, and earned thousands of social shares.

Raspberry Pi The New York Times PR placement
Raspberry Pi YouTube video
Mockups of three Raspberry Pi unboxing YouTube videos

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