Raspberry Pi Product Launch Campaign
Global Raspberry Pi distributor sees 67 percent growth in sales following product launch campaign.
media placements in the month of the launch
growth in Raspberry Pi sales in first half of 2015
combined shares on Facebook, Twitter and LinkedIn
“What really made this campaign unique was our non-traditional approach to generating awareness by connecting with influencers, purchasers, vloggers and Raspberry Pi enthusiasts around the world. That, combined with our ability to capture the attention of top-tier media in the space, made it possible for Newark element14 to start seeing big results immediately.”Allison Ward, Account Director
Newark element14, a high-service electronics distributor, and the Raspberry Pi Foundation intended to unveil their first updated product in years. To help launch it globally, Walker Sands created a PR strategy that consisted of influencer marketing, social engagement, media pre-briefings and product giveaways. This work captured a large share of voice, boosted sales by over 50%, and earned thousands of social shares.