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PR Takes Outseer From New Brand to Recognized Leader

Anti-fraud and threat intelligence provider leverages a multifaceted PR strategy to break into the cybersecurity space.

85

total media placements

31

media placements as headline mentions

19

top-tier placements

Project Overview

The volume of digital commerce transactions skyrocketed during the COVID-19 pandemic — and payment fraud increased proportionately. To cash in on growing demand for fraud solutions, RSA Security made the decision to spin out its anti-fraud and threat intelligence offerings into a new, standalone company: Outseer. 

As a new player in the space, Outseer had an opportunity to differentiate its payment fraud offerings and capture market share as a premier payments security solutions provider. The brand enlisted Walker Sands to support its launch, and generate both awareness and credibility. The result was a successful launch and 85 total media placements in the first year, 19 of which were top-tier.

INDUSTRY

Cybersecurity

SERVICES

Public Relations

WEBSITE

outseer.com

Mockup of Forbes media placement for Outseer, with a pullquote highlighted on the left
Mockup of TechCrunch media placement for Outseer
Mockup of CNET media placement for Outseer
Mockup of VentureBeat media placement for Outseer, with a pullquote highlighted on the left
Mockup of Fortune media placement for Outseer
Pullquote from Fortune media placement for Outseer
Mockups of American Banker and ZDNet media placements for Outseer

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