Positioning DailyPay as Frontline Heroes’ Partner Amid COVID-19 Pandemic
A PR strategy shifts to highlight benefits of earned income software provider during turbulent times.
feature in CNBC
As the leading provider of the daily pay benefit, DailyPay allows its customers’ employees access to their earned income before their scheduled pay date. DailyPay originally partnered with Walker Sands to increase its top-tier media coverage and brand awareness, but when news of the pandemic began to spread, the teams had to quickly pivot. Walker Sands served as a true partner to help DailyPay shift its PR strategy to focus on the benefits its service provided to Americans facing economic uncertainty, while using data, company news and thought leadership to provide media contacts with timely, relevant information.