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NovoEd Integrated Brand, Web and PR Program

A new brand, website redesign and PR program positions learning and development platform as tech innovator in growing market.

532%

increase in YOY contact form fills

208%

site performance improvement

102%

increase in YOY web traffic

Project Overview

NovoEd is an enterprise learning and development platform that helps customers design, build and deploy experiential learning content to accelerate business performance. Faced with a competitive landscape saturated with learning platforms boasting strong name recognition, NovoEd needed a succinct way to communicate its unique value verbally and visually to stand out in the industry. Walker Sands partnered with NovoEd to better align the company’s marketing communications to the needs of its target audience through an integrated brand, web and PR program that worked to reposition NovoEd as a tech-forward innovator.

INDUSTRY

Edtech

SERVICES

Brand Strategy, Brand Identity, Motion Graphics, Public Relations, Web Design

WEBSITE

novoed.com

AWARDS

AVA Digital Awards, Platinum Winner

“We are so grateful for our partnership with Walker Sands, and are thrilled with the website and refreshed branding. The Walker Sands team was a pleasure to work with. They were committed to going the extra mile to create a vibrant brand for NovoEd in which we now have great pride.”

Lory Pilchik, Chief Marketing Officer, NovoEd
Mockup of NovoEd's new color palette
Mockup of NovoEd's new brand guidelines
Mockup of NovoEd's new typefaces
Mockup of NovoEd business cards featuring their new branding
Mockup of NovoEd marketing material featuring the new branding
Mockup of woman sitting at a laptop and interacting with NovoEd's new website

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