Newark element14 #ImAnEngineer Campaign
Electronics distributor gives engineers a voice with a content-rich integrated marketing campaign, driving 13K+ unique site visitors.
unique visitors per month to ImAnEngineer.com – a new website built by Walker Sands
organic email subscribers produced
Facebook shares/likes, 20k LinkedIn shares and 600+ Twitter mentions generated
Newark element14, a distributor of technology products, tasked Walker Sands with changing how engineers are perceived. Walker Sands developed #ImAnEngineer, a campaign that included news articles, customer profiles, video interviews and research reports. It garnered hundreds of email subscribers and thousands of unique website visitors, creating a platform that celebrates engineers’ work.