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Newark element14 #ImAnEngineer Campaign

Electronics distributor gives engineers a voice with a content-rich integrated marketing campaign, driving 13K+ unique site visitors.


unique visitors per month to – a new website built by Walker Sands


organic email subscribers produced


Facebook shares/likes, 20k LinkedIn shares and 600+ Twitter mentions generated

Project Overview

Newark element14, a distributor of technology products, tasked Walker Sands with changing how engineers are perceived. Walker Sands developed #ImAnEngineer, a campaign that included news articles, customer profiles, video interviews and research reports. It garnered hundreds of email subscribers and thousands of unique website visitors, creating a platform that celebrates engineers’ work.

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