web leads (+100% YoY)
new sales opportunities
annual company growth
Walker Sands Supports Miller Heiman Group’s Transformation Into a Modern Sales Technology Company
In late 2017, Miller Heiman Group approached Walker Sands with a big ask: Partner to help transform the 40-year-old sales training company into a sales technology company and support the launch of its first SaaS product. During the next 12 months, Miller Heiman Group worked closely with Walker Sands to develop an integrated marketing program, rebrand the company, rebuild the marketing technology stack, bring the new software platform to market and launch a new global website in six languages.
The aggressive overhaul successfully repositioned Miller Heiman Group from a legacy sales training company to a leading sales technology company that is once again defining modern sales.