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Mattersight Rebrand and Website Redesign

Acquisition by $5 billion company follows the creation of a new visual identity system and website for leading SaaS provider.


new website visitor increase


web traffic increase


acquisition by NICE, a $5B company

Project Overview

Mattersight, an enterprise-grade SaaS solution, needed a responsive, modern and search-optimized website that matched its innovative technology. After a thorough discovery process and developing a visual identity, Walker Sands created a new site and demand gen program to drive traffic and generate leads. The project led to a 340% traffic increase, a 21% improvement in site speed and a 385% new visitor increase. Walker Sands’ work positioned Mattersight as a leader in the SaaS space, facilitated triple-digital increases in web performance and eventually helped the company navigate a subsequent acquisition by NICE, a $5 billion company.


Enterprise Software


Brand Strategy, Brand Identity, Web Design


“From the moment I read your proposal and saw your work, I never doubted that we picked the right partner. You all are extremely dedicated, hard-working, and very talented. We love the new brand and our new website is awesome. Great job!”

Amanda Beto, Senior Marketing Director, Mattersight
Mattersight logo evolution
Mattersight brand identifiers
Mattersight logomark on sign
Mattersight brand materials
Mattersight platform
Mattersight business cards and brand collateral
Mattersight brand collateral
Walker Sands Case Study Mattersight Brand Website
Mattersight testimonials on new brand

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