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Mattersight Rebrand and Website Redesign

Acquisition by $5 billion company follows the creation of a new visual identity system and website for leading SaaS provider.

385%

new website visitor increase

340%

web traffic increase

1

acquisition by NICE, a $5B company

“From the moment I read your proposal and saw your work, I never doubted that we picked the right partner. You all are extremely dedicated, hard-working, and very talented. We love the new brand and our new website is awesome. Great job!”

Amanda Beto, Senior Marketing Director, Mattersight

Project Overview

Mattersight, an enterprise-grade SaaS solution, needed a responsive, modern and search-optimized website that matched its innovative technology. After a thorough discovery process and developing a visual identity, Walker Sands created a new site and demand gen program to drive traffic and generate leads. The project led to a 340% traffic increase, a 21% improvement in site speed and a 385% new visitor increase. Walker Sands’ work positioned Mattersight as a leader in the SaaS space, facilitated triple-digital increases in web performance and eventually helped the company navigate a subsequent acquisition by NICE, a $5 billion company.

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