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LogicGate Rebrand Finds Opportunity in the Face of Risk

Risk management technology provider stands out as a leader in GRC technology with a rebrand that promotes confidence over fear.

Project Overview

LogicGate is a cloud-based, SaaS technology provider that operationalizes regulatory risk and compliance programs. Its technology, the LogicGate Risk Cloud™, is the world’s most nimble and collaborative GRC platform. The functionality of its no-code application builder, graph database and intuitive design gives process owners the ability to quickly adapt to market changes and the freedom to imagine, rethink and explore processes in an ever-changing risk landscape.

Although LogicGate’s technology outpaced other providers, the brand struggled to differentiate itself in the marketplace. So, when the company’s brand identity wasn’t keeping up with its rapid growth, LogicGate tasked Walker Sands with designing a new brand identity that would enable LogicGate to stand out in a field rife with similar-sounding competitors.

INDUSTRY

IT Services

SERVICES

Branding

WEBSITE

logicgate.com

Mockup of LogicGate's new verbal identity and brand device
LogicGate website homepage on tablet
Mockup of LogicGate Executive Dashboard
Mockup showing LogicGate's "Workflow" brand device
Mockup showing the color palette for LogicGate's new brand
Mockup showing the typography for LogicGate's new brand
Mockup of LogicGate OOH advertisement featuring the new brand
Mockup of LogicGate content asset featuring the new brand
Mockup of LogicGate software
Mockup of LogicGate OOH advertisement featuring the new brand
Mockup of LogicGate brand guidelines

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