HighGround Content-Driven PR
Elevating HighGround’s brand through an integrated, content-driven PR program
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HighGround, a talent solutions platform, needed a stronger PR program to increase brand awareness and target prospective enterprise buyers. Walker Sands developed a content-driven strategy that leveraged expertise and industry knowledge to produce compelling thought leadership pieces. This marketing strategy quickly gained media traction and landed HighGround hundreds of placements and millions of social shares, yielding 1.795 billion impressions overall.