G2 Crowd and Walker Sands launch thought leadership platform for Adrienne Weissman
Walker Sands launches G2 Crowd’s first thought leadership campaign with the media. The campaign coins the term “Naked Marketing” – the idea that companies should be totally transparent with how their customers are talking about them.
The idea garners placements in HuffPost, Marketing Profs, Marketing Dive and more. Weissman’s thought leader profile and industry name recognition are quickly elevated.