Finicity Multi-Year PR Strategy
Thought leadership campaign turns a fintech innovator into a media magnet, then evolves into a long-term partnership to meet client’s shifting needs.
total media placements
top-tier placements including WSJ, Forbes and more
YoY media placement growth two years in a row
Finicity, a financial industry pioneer, lacked media exposure and credibility. To change this, Walker Sands created a thought leadership and media outreach program that positioned the brand at the center of important industry conversations. The hundreds of placements and thousands of social shares helped Finicity achieve its goal of ranking alongside its main competitors in search engine results.