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Finicity Multi-Year PR Strategy

Thought leadership campaign turns a fintech innovator into a media magnet, then evolves into a long-term partnership to meet client’s shifting needs.


total media placements


top-tier placements including WSJ, Forbes and more


YoY media placement growth two years in a row

Finicity American Banker PR placement

Project Overview

Finicity, a financial industry pioneer, lacked media exposure and credibility. To change this, Walker Sands created a thought leadership and media outreach program that positioned the brand at the center of important industry conversations. The hundreds of placements and thousands of social shares helped Finicity achieve its goal of ranking alongside its main competitors in search engine results.

Finicity The Wall Street Journal PR placement
Finicity Forbes PR placement
Finicity PR placement
Finicity AP PR placement

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