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Finicity Multi-Year PR Strategy

Thought leadership campaign turns a fintech innovator into a media magnet, then evolves into a long-term partnership to meet client’s shifting needs.

550

total media placements

276

top-tier placements including WSJ, Forbes and more

85%+

YoY media placement growth two years in a row

Project Overview

Finicity, a financial industry pioneer, lacked media exposure and credibility. To change this, Walker Sands created a thought leadership and media outreach program that positioned the brand at the center of important industry conversations. The hundreds of placements and thousands of social shares helped Finicity achieve its goal of ranking alongside its main competitors in search engine results.

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