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Entrust Disrupts the Payments Industry With Data-Driven Campaign

Cybersecurity company leverages original research to curate timely content and amplify its voice in the payments space.


media placements

Project Overview

Entrust keeps the world moving safely by enabling trusted experiences for identities, payments and digital infrastructure. Amid widespread disruption in the financial services sector, the company enlisted Walker Sands to raise its profile in the payments space by leading the conversation on how the global payments industry was evolving. The result was a data-driven campaign fueled by an original research report, a series of blog posts and a virtual roundtable discussion that positioned Entrust as an industry thought leader and demonstrated the value of its services in navigating the highly complex payments space.




Content, Data Report, Public Relations



MarCom Awards, Platinum Winner

120+ media placements including in MobileIDWorld, GlobalFintechSeries, etc. mocked up on iPads
Quote from Jenn Markey, VP of product marketing at Entrust
Entrust PR placement in HelpNetSecurity, mocked up on iPad
Infosecurity Magazine media placement next to woman in suit on iPad
Entrust article mocked up on iPad
Excerpt from The Great Payments Disruption data report
Mockup of Entrust's Great Payments Disruption Report as a physical copy and on iPad
Data visualization of ways consumers prefer to open bank accounts from Entrust's Great Payments Disruption Report
88% of consumers prefer to do their banking online data point, and woman holding a credit card while on laptop

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