Ensono Doubles Conversions With Web Redesign
Web redesign positions Ensono as an innovative managed service provider while providing double-digit performance improvements.
increase in conversion rate
Google performance score
technical SEO score
As a managed service provider and consultancy, Ensono empowers businesses to embrace innovation across their technology ecosystem. Over the past 50 years, Ensono has grown from offering mainframe support to helping its clients create tomorrow’s cloud advantage.
A long-time Walker Sands PR client, Ensono came to our team for a full website redesign, seeking a top-tier B2B site with improved performance and increased conversion opportunities.
Web Design, Demand Generation
By leveraging stakeholder inputs, web personas, a brand audit exercise and SEO research, our web team created a navigational sitemap and wireframes that strategically organized Ensono’s offerings for various buyer journeys. The result was a navigation that segmented Ensono’s offerings by industry and solution, and wireframes that enabled seamless self segmentation.
Our team developed three homepage concepts with different creative directions, allowing the Ensono team to pick a look and feel that aligned with their goals for the site. Each concept included a different layout, image treatment and redesigned navigation, and the approved concept informed our design decisions across the rest of the site.
Our team elevated Ensono’s existing brand through a sophisticated color palette, clean design and clear messaging — retaining the elements that make Ensono stand out while highlighting their approach.
To ensure each visitor found the Ensono solution they needed across 90 pages of content, we introduced personalized blocks, using D&B data to target users in different regions and industries.
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