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Elevating Limeade as a Trusted Source on Employee Care During Coronavirus Outbreak

A data-driven and thought leadership media relations strategy pivots to help companies improve employee care during pandemic.


total placements


top-tier placements


data study placements

Project Overview

Limeade is an employee experience software company dedicated to improving employee engagement and well-being. Employee experience is all about how it feels to work somewhere: interactions with coworkers, opportunities to grow and more. Limeade helps companies act to improve the employee experience.

As part of an overall PR strategy, Walker Sands partnered with Limeade in Q1 2020 to produce a data study focused on the importance of employee care in preventing employee burnout and turnover. Walker Sands was ready to execute a data-driven media relations campaign with the goal of inserting Limeade into the mainstream media, but had to quickly pivot its strategy when news of coronavirus began to dominate headlines ahead of the report’s March launch. Thanks to the quick change in direction, Walker Sands was able to identify findings from the data study that were relevant and timely to conversations happening in the media around employee health, while also positioning Limeade as a thought leader and trusted source of information in its field.


HR Tech


Public Relations, Editorial Content, Data Report



PRSA Summit Awards, Certificate of Excellence

“Walker Sands has been a true partner every step of the way in leading the Limeade response to the coronavirus crisis. As everyone was adjusting to the new normal, Walker Sands quickly pivoted their media strategy with great angles and creative ways to showcase how Limeade could serve as a resource for companies during this time.”

Jolene Cramer, Senior Director of Integrated Marketing at Limeade
Limeade CNBC placement
Limeade Inc. placement

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