Leveraging Social Media for National Impact
The message is primarily aimed toward girls, an unfamiliar audience for CompTIA and a traditionally hard-to-reach group in general. A comprehensive paid and organic social media strategy is developed to reach them.
Facebook, Instagram, LinkedIn and Twitter are all effectively used to encourage sharing of the #MakeTechHerStory hashtag to spread awareness of the campaign and inspire engagement. Targeted communities include mommy bloggers, women working in IT, grassroots organizations, women-centric media outlets and blogs like Brit+Co and PureWow.