Skip to content

CompTIA IT Tech Social Experiment

IT trade organization converts PR-driven social experiment into 3,000 downloads of new cybersecurity solution.

100+

media placements

53,000,000

impressions

3,000

downloads for CompTIA’s new solution

Project Overview

IT leader CompTIA was looking to establish brand authority in the cybersecurity space before rolling out its new program, CyberLaunch. So Walker Sands designed a social experiment and promoted the results to key media outlets with a white paper and infographic. These strategic placements allowed CompTIA to expand into a new market, garnering over 53 million impressions and nearly 3,000 downloads for their training solution.

More Case Studies