CompTIA IT Tech Social Experiment
IT trade organization converts PR-driven social experiment into 3,000 downloads of new cybersecurity solution.
downloads for CompTIA’s new solution
IT leader CompTIA was looking to establish brand authority in the cybersecurity space before rolling out its new program, CyberLaunch. So Walker Sands designed a social experiment and promoted the results to key media outlets with a white paper and infographic. These strategic placements allowed CompTIA to expand into a new market, garnering over 53 million impressions and nearly 3,000 downloads for their training solution.