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Clever Ad Copy Drives Brand Affinity for Semrush

Using bold paid ad tactics, martech company captures the spotlight from competitors and inspires discussions across social channels.

30+

online conversations generated among audience

Project Overview

Semrush is a respected name in search marketing circles. But martech is a crowded space and capturing audience attention is never easy. To break through the noise, Walker Sands created and implemented a unique paid search campaign that not only boosted Semrush’s click-through rates, but embedded the SEO technology provider in lively conversations across channels — generating buzz and driving affinity for the brand.

INDUSTRY

Martech

SERVICES

Creative Campaigns, Copywriting, Paid Advertising

WEBSITE

semrush.com

Mockup of LinkedIn post commenting on Semrush's creative paid ad copy with numbers of likes and comments above
Mockup of LinkedIn post commenting on Semrush's creative paid ad copy with numbers of likes and comments above
Mockup of a three Twitter conversations generated around Semrush's creative ad copy
Mockup of three cell phones showcasing LinkedIn conversations generated around Semrush's creative ad copy

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