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Billtrust Brand and Website Redesign

A brand refresh and website redesign brings focus, clarity and consistency to a fast-growing fintech company.


new custom identity system, brand guide and website


increase in YOY organic traffic


increase in conversion rate


avg. improvement in Google Lighthouse scores

Project Overview

As the leading provider of order-to-cash solutions, Billtrust has always focused on making it easier for companies to get paid. Over time, Billtrust’s brand had become inconsistently applied and outdated due to the company’s successful growth and acquisition of new products and organizations. The firm’s newly-appointed SVP of Marketing knew that the growing company needed a “north star” to guide future marketing efforts in a consistent and unified way. Walker Sands partnered with Billtrust to implement a wide-ranging program including brand work, a website redesign, content development, product architecture, user experience / buyer journey design and marketing automation implementation that improved web performance while visually aligning the company to its leadership status in the market.

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