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Bill.com Social Campaign Drives High Engagement Among New Audience

A multi-channel social media campaign featuring motion design highlights fintech company’s success while positioning them as a mid-market player ahead of IPO

5.8%

engagement rate

22,000+

total impressions

102

new followers

680

total website sessions

Project Overview

Bill.com is an AI-enabled AP/AR platform that helps automate back-office financial operations for small and midsize businesses. In addition to enlisting the agency’s regular support with its social media channels, Bill.com looked to Walker Sands to create a social campaign that would help launch its Instagram profile and engage its target audience of midsize businesses ahead of the company’s upcoming IPO. By highlighting the case study of Bill.com’s mid-market client Quicken through a combination of static and motion graphics across social channels, Walker Sands drove high engagement and awareness among Bill.com’s target audience.

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