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AmpliFund Rebrand and Website Redesign

A new brand identity and website position grant management software for growth in an emerging market.


increase in conversion rates


increase in organic traffic to homepage


increase in organic traffic to pricing page


Google Lighthouse score improvement

Project Overview

Developed by StreamLink Software, AmpliFund is a leading grant management platform for public sector and nonprofit organizations. Looking to strengthen brand awareness for AmpliFund, StreamLink Software came to Walker Sands for public relations and branding strategy. Together, the two teams quickly realized that an unclear brand and product architecture was causing confusion between StreamLink Software and AmpliFund. As a result, Walker Sands recommended prioritizing a full rebrand and website redesign that would elevate AmpliFund to the forefront, while presenting an updated, modern look and feel to clients and prospects. By providing clarity and consistency through a strategic rebrand, followed by a fully optimized, redesigned website, Walker Sands helped position AmpliFund as a leader in its emerging market.

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