A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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If you don’t control your reputation – someone else will.
The Internet has created a 24/7 news cycle where everyone is a reporter and has something to say about your brand. And since what’s said on the Internet has longevity, it’s important that you have a brand defender. We have proven methods to shape the search results, guide the social conversation, and ensure the best side of brand shines through.
Walker Sands manages your company’s online reputation with:
Walker Sands has your back. We first carve out the persona that best represents your company. We show the online community who you are and establish the appropriate messaging to support that persona. Then we monitor the conversations happening around your brand. If there’s negative sentiment, we’re the first to spot it, jump in and take appropriate action.
We have the tools to keep you covered across every channel – blogs, social media platforms, online newspapers, magazines and more. Analytics give us insight into the keywords the online community associates with your company.
Walker Sands goes further than just being the watchdog – we act. Sometimes the next step is to contact the appropriate party and request a correction, which we’ll do ourselves. Other times, in more severe cases, you may need to step in and clear up the issue yourself. But we’ll be right by your side the whole way through, guiding your reactions, honing your messaging to wrap up the issue and put it behind the brand.
Even in the toughest situations, Walker Sands has your back. We manage your brand’s online reputation to keep your company name in the clear.