Media Insights Panel: Building Bridges Between PR and Reporters

This event has already taken place. You can view a recording of the panel here.

Join your fellow communications professionals, journalists and B2B marketers on March 20 for a virtual panel with national reporters from Barron’s, Axios, The Wall Street Journal and CNBC. Our panelists will talk through how they’d like to be pitched, what they look for in a story and related topics. Following the discussion, there will be a question-and-answer session.

  • Date: Wednesday, March 20, 2024
  • Time: 1:00 p.m. – 2:00 p.m. CT
  • Location: Virtual
  • What to expect: An enticing conversation with reporters discussing the journalist-PR professional relationship.

About the panelists

Al Root, Barron’s

Allen Root is a senior writer at Barron’s. He spent 17 years on Wall Street and joined Barron’s from broker RW Baird, where he was the industrial strategist.

Sam Sabin, Axios

Sam Sabin is a cybersecurity reporter at Axios and author of the twice-weekly Codebook newsletter. Previously, she was a cybersecurity reporter for POLITICO.

Dominique Mosbergen, The Wall Street Journal

Dominique Mosbergen is a medical science reporter in The Wall Street Journal’s Health and Science bureau. In 2022, she and her colleagues won a Newswomen’s Club of New York’s Front Page Award for Breaking News for their coverage of the fall of Roe v. Wade.

Ellen Sheng, freelance contributor to and other publications. 

Ellen Sheng is a freelance reporter and editor with a focus on business, finance, fintech and sustainability. She’s had bylines in The Wall Street Journal, Forbes, Fast Company, among others. She’s also an independent content strategist and ghostwriter. Previously, she was a staff reporter at The Wall Street Journal and Dow Jones Newswires.

About the moderator

Hunter Stuart, Walker Sands

Hunter is the senior director of media relations at Walker Sands. He has over 10 years of experience as a journalist, first as a business reporter at HuffPost, and later as a freelancer in Jerusalem. Since leaving journalism in 2018, he has been working in public relations helping B2B clients tell their stories to the press.