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Retail technology PR enables tech firms to expand their reach and make new inroads with executive-level decision-makers at some of the world’s most recognized retail brands. With technology serving as a driving force in the evolution of retail, it’s critical for retail tech companies to leverage public relations strategies that are designed produce measurable outcomes and real world business advantage.
At Walker Sands, we’ve seen PR agencies execute a wide variety of retail technology PR approaches. While some have been first-class, others have failed to connect with retailers and have done more harm than good. As a leader in retail technology PR, we’ve built our reputation on consistently delivering retail tech strategies that are innovative, measurable and effective.
The retail industry is constantly changing and your organization’s public relations strategy needs to adapt to stay current with the needs of the retail marketplace. But in general, there are several qualities and characteristics that are common to the most effective retail technology PR campaigns.
Retail technology PR tactics need to be aligned with business goals and desired campaign outcomes. Walker Sands uses a combination of retail technology PR tactics to develop and execute strategies for our retail tech clients, including:
As a full-service retail technology PR firm, Walker Sands is dedicated to leveraging innovative campaigns and tactics to stay ahead of industry trends—ensuring that your business is seen as a leader that not only reacts to news, but helps create it.