
NovoEd
A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Social media analytics allow firms to take a thoughtful, measured approach to their social media engagements. The extensive reach of social media grants it potential as a firm’s most powerful lead generation tool, but it can be difficult to use social media correctly without understanding the needs, background and culture of your audience.
Social media analytics can provide a data-driven backdrop to your overall social strategies, enhancing existing outreach efforts while building bridges to new audiences. Even outside of your firm’s social media presence, you can draw information from customer conversations to better inform other marketing initiatives.
There are several best practices companies should follow to ensure they are leveraging social analytics effectively:
Walker Sands has proven expertise in developing data-driven social media strategies. Our proprietary BUZZ social media report collects and organizes the data available from your firm’s social media engagements to uncover actionable insights. In addition, we customize each BUZZ report to address the specific needs and challenges that your brand faces.
Call us at (312) 235-6173 to learn more about how Walker Sands can help your firm develop a robust social media strategy grounded in data and analytics.