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Using key marketing analytics to measure public relations is an important component in a successful business and marketing strategy. Traditionally, most people have considered it too difficult to measure the return on investment of PR, especially for business-to-business companies.
However, at Walker Sands, we know it’s possible to gain insight into the effectiveness of PR programs with Google Analytics. With everything shifting to digital, it’s advantageous for companies to use Google Analytics for valuable insights and metrics. Strong PR will strengthen a company’s bottom line, so it’s critical to gain a solid sense of the quantitative impact of PR on business and sales growth.
There are several metrics you can track on Google Analytics to gauge the success of your PR program:
To improve your marketing analytics and PR measurement capabilities, sign up for Google Analytics. It is a free tool available for anyone to use after registering at https://www.google.com/analytics.
For more information, download our Step-by-step Guide for Measuring PR with Google Analytics or shoot us an email at email@example.com.