A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Digital strategy has evolved into much more than finding the right keywords.
Forrester’s Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spending will come from interactive marketing. $33 billion of that spending will come through search.
Search marketing is evolving, and marketers are refocusing their strategies to work toward getting found by users through any medium – not just search engines. Walker Sands understands that search visibility now ultimately depends on an integrated relationship among public relations, social media and the production of high-quality content.
With that in mind, we work with B2B tech clients to understand what is important to your target audience, and how to get that message in front of them. Our public relations efforts are based on quality content, and the results of our media outreach are amplified by an understanding of and attention to social media and search capabilities.