Small Business PR & Marketing

Reach Small Business Owners With Walker Sands

Small businesses owners rely on their partners and providers to sustain their livelihood. With often limited time and resources, they need to get the most out of every dollar spent. With that in mind, it is essential companies looking to sell into the SMB space are able to 1) get their name in front of busy SMB owners and 2) prove they understand and can solve the everyday challenges these owners face.

An integrated public relations program can do just that, building brand awareness with small business decision-makers and proving your solution's credibility in erasing common SMB pain points. At Walker Sands, we regularly work with the media and influencers small business owners rely on to help make decisions. From the mainstream big business press to small business-specific publications, local newspapers and trade media, we have the media relationships to reach your audience.

A Walker Sands Small Business Program

Having successfully executed integrated marketing campaigns within the SMB space, Walker Sands can build a customized program that best meets your needs. Whether you are selling basic services like insurance or collaboration tools or advising owners on digital marketing tactics or ways to increase their valuation, we have experience incorporating your message into all the necessary channels.

Our services to reach small business owners include:

• Media Relations
• Influencer Relations
• Analyst Relations
• Thought Leadership Campaigns
• Messaging & Branding Strategy
• Data-Driven Research Reports
• Content Creation
• Integrated Digital Marketing Campaigns

Small business represents a massive opportunity in today's market. But with their business, and life, on the line, it is more important than ever for you to prove the ROI of your solution before the sales process even starts. Walker Sands can help you create those initial touchpoints that lead to an easier sale process and ultimately, more customers.