Automotive PR & Marketing

Marketing Strategies for the Automotive Industry

An industry defined by legacy 100 years old is reaching a tipping point. New technological innovations are disrupting the automotive sector from every vantage point: ADAS, big data, the Internet of Things, artificial intelligence, automation and blockchain - to name just a few.

And no one is immune to the changes. Insurance carriers, OEMs, telematics providers, industrial manufacturers, vehicle lifecycle management solutions and everyone in between are reconsidering their place in the future of automotive.

As disruptors of your industry, you need disruptors in PR and marketing. The right marketing strategies for the automotive industry can mean the difference between carving out a unique position in the market for your brand, products, people and processes, and getting lost in the shuffle.

A good partner will know not just how to develop and execute your media relations, content, event activation or thought leadership programs, but also know how ever-evolving regulations and requirements from the NHTSA, SEMA, AAPC and more are affecting those strategies both today and in the future.

Here are just a few of Walker Sands’ specialties in the automotive industry:

• Aftermarket
• Collision and Repair
• Dealerships
• Embedded Systems
• Industrial Automation
• Insurance
• Internet of Things (IoT)
• Manufacturing
• OEMs
• Parts Supply
• Robotics
• Telematics
• Vehicle Lifecycle Management

If you’re looking for the right partner to drive marketing strategies for the automotive industry, look no further than Walker Sands.