Artificial Intelligence

Artificial Intelligence PR & Marketing

The Fourth Industrial Revolution is upon us. Artificial intelligence is transforming the way we live and work. For technology brands using AI to stand out, the race is on to forge connections with key audiences and claim their hold on this emerging market.

Walker Sands understands the challenges you face. We have deep experience in the industries that matter for AI like manufacturing, finance, marketing and healthcare - and the expertise to elevate your brand among top-tier media outlets and industry influencers.

Whether you’re leveraging AI as a differentiator or embedding AI as a core organizational technology, your business faces the same challenge – marketing artificial intelligence to audiences who may be skeptical of its real-world applications. According to Forrester, the top reason executives cite for not implementing AI in their business is an inability to point to a clear ROI.

Spanning a complete range of earned, owned and paid media, our integrated marketing approach educates and engages key audiences on the benefits, implications and ROI of artificial intelligence for their organizations.

Our B2B technology PR and marketing experience covers a range of AI-related technology categories, including:

• Automation
• Authentication
• Robotics
• Machine Learning / Deep Learning
• Cloud Computing
• Human Machine Interface
• Machine-to-machine (M2M)
• Natural Language Processing
• Virtual Reality
• Virtual Assistants / Chatbots

Over the coming decade, AI will become a fundamental component of many technologies, in much the same way that mobile has become an expectation rather than an advantage. But before your business can sell AI-heavy solutions or services, you need to demonstrate the practical applications for the end user.

That's where Walker Sands comes in.