B2B Artificial Intelligence Marketing

Artificial intelligence is transforming the way we live and work. For technology brands using AI to stand out, the race is on to forge connections with key audiences and stake their claim in an ever-growing market.

Walker Sands understands the challenges you face. We have deep experience in the industries that matter for AI like manufacturing, finance, marketing and healthcare – and the expertise to take your brand to the next level.

Whether you’re leveraging AI as a differentiator or embedding it as a core organizational technology, your business faces the same challenge – marketing artificial intelligence to audiences who may be skeptical of its real-world applications.

You have ambitious goals and face unique challenges. Walker Sands recommends and executes customized solutions that leverage our core capabilities to deliver the results your business needs.

PR for artificial intelligence companies

Spanning a complete range of earned, owned and paid media, our integrated PR approach educates and engages key audiences on the benefits and implications of AI for their organizations — no matter the solutions or products you offer.

Our B2B technology PR experts are well versed in a wide range of AI-related technology categories, including:

• Automation
• Authentication
• Robotics
• Machine learning / Deep learning
• Cloud computing
• Human machine interface
• Machine-to-machine (M2M)
• Natural language processing
• Virtual reality
• Virtual assistants / chatbots

Whether we’re leveraging the latest AI research for data-driven PR campaigns, or getting you on panels at the industry’s largest conferences, Walker Sands builds customized PR programs designed to build credibility and awareness among your valuable target audiences.

Creative and content marketing strategies for artificial intelligence companies

Our writers and designers use creative solutions to solve your most prevalent business challenges. Using a collaborative, iterative process, we tell your brand’s unique story through a careful mix of written and visual assets, including:

• Brand expression
• Web projects
• Creative campaigns
• Social media
• Video
• Motion design
• Photography

When you partner with Walker Sands for creative services, you gain access to a team that’s dedicated to problem solving through creative work, leveraging the marketing solutions in our arsenal that will deliver the results your brand needs.

Driving digital demand for your artificial intelligence brand

Our demand generation and digital marketing teams work across a variety of channels to get key messages and business differentiators in front of audiences that matter most to your business. Walker Sands’ digital marketers leverage strategies aimed at increasing lead generation and conversions, including:

• Paid digital marketing that incorporates high-volume keywords into ad campaigns
• Search engine optimization (SEO) to generate more inbound web traffic
• High-quality analytics to track, measure and analyze the success of your digital marketing campaigns

Walkers Sands balances artificial intelligence marketing solutions to craft, elevate and amplify your brand story to drive more awareness, credibility and conversions for your business.