B2B Influencer Marketing
Build credibility with the audiences that matter by partnering with trusted experts — from LinkedIn creators and analysts to podcast hosts and Reddit contributors.
Reach B2B buyers through the voices they already trust
Influence in B2B comes from credibility, not celebrity. We help brands connect with the voices their buyers already trust — from analysts and podcast hosts to LinkedIn creators and Reddit contributors.
Whether you’re launching a product, amplifying new research or growing share of voice, we design and manage influencer programs that align with your goals and audiences. Our team handles partner sourcing, outreach, creative coordination and performance reporting.
With deep experience across B2B tech, SaaS, professional services and more, we build influencer relationships that drive engagement, reinforce expertise and support long-term visibility — across social platforms and AI-powered discovery.
Explore more outcomes and solutions from Walker Sands
See where B2B influencer marketing can take you.
Senior Vice President, PR + Social Media