B2B Generative Engine Optimization (GEO) Services
Unlock demand and drive awareness by aligning your strategy to the next generation of search.
Be the B2B brand AI trusts through Generative Engine Optimization
Search is evolving. As large language models (LLMs) and AI-powered search experiences reshape how people discover and consume information, your brand’s visibility and perception depends on more than traditional SEO. Generative Engine Optimization (GEO) ensures your content is ready for a future where AI is the gateway to your audience.
At Walker Sands, we help forward-thinking brands adapt to the next generation of search. Our GEO strategies are designed to position your content as a trusted, authoritative source in generative results across ChatGPT, Perplexity, Claude and other emerging AI-powered platforms.
Position your brand as an authority
AI-generated responses pull from brands that demonstrate experience, expertise, credibility, and trust. Our GEO programs are designed to enhance your authority signals — from strategic PR and entity optimization to content structure and knowledge graph development — to ensure your brand stands out as a reliable source in both traditional and AI-driven search engines.
Get more AI visibility out of your content
GEO helps you squeeze more value by ensuring that content is discoverable, readable, understandable, and usable by AI Chatbots and Large Language Models (LLMs). From structured data to semantic markup, we align your assets with the way generative engines interpret and prioritize information.
Capture buyer intent
Buyer journeys are evolving. GEO ensures your brand meets users at the top of the funnel when they’re researching through conversational queries. We help you anticipate and answer the real questions your audience is asking AI — driving awareness, trust, and preference before they ever visit your site.
We meet our clients wherever they are on the Generative Engine marketing maturity curve.
Whether you’re seeking to:
Generative Engine Optimization FAQs
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your brand’s digital presence for visibility and accurate perception in GenAI responses experiences, including platforms like ChatGPT, Perplexity and Claude. It involves structuring content, enhancing brand authority and creating high-credibility assets that LLMs are likely to surface in response to user search queries.
Why is GEO important for B2B brands?
GEO is critical for improving your brand’s visibility both in traditional organic search and GenAI responses. It ensures your content is found and recommended by LLMs and AI Chatbots, helping to improve brand awareness, drive traffic and establish credibility and authority as an industry thought leader.
How is GEO different from traditional SEO?
While SEO focuses on ranking in search engine results pages (SERPs), GEO is about being cited or surfaced in Generative AI responses. It requires a different strategy focused on structured content, trusted third-party validation, and alignment with how LLMs are trained.
Who needs GEO?
Any brand investing in content, SEO, or PR — especially in competitive B2B spaces — can benefit from GEO. Data shows that B2B buyers are increasingly turning to generative platforms to ask questions, so you need to ensure your brand is in the mix or risk getting left behind. GEO helps future-proof your search visibility in the AI-first landscape.
What are the key GEO services and approaches that Walker Sands offers to B2B brands?
Walker Sands works with B2B tech brands to create unique, outcome-driven strategies tailored to their north star business objectives. Some of the services offered currently include new and existing content optimization, domain authority auditing for earned media, brand mention and citation optimization, sentiment tracking, technical auditing for crawlability and accessibility, structured data recommendations and training on GEO best practices.
How does Walker Sands measure GEO success?
Specific KPIs are dependent on each brand’s outcome-based goals. Some of the common metrics for measuring GEO success include AI referral traffic, impressions in traditional search, engaged sessions, brand perception accuracy and brand mentions or citations in AI Overviews or AI Chatbot responses.
Build your B2B GEO strategy
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Explore more outcomes and solutions from Walker Sands
Get in touch to learn more about our B2B GEO services.
Senior Vice President, Marketing Operations & SEO