B2B Video + Animation Services
Raise brand awareness, boost engagement and build trust with motion graphics from a leading B2B video and animation agency.
Engage, educate and inform with B2B video production and animation services
To stand out from competitors, your B2B brand needs to tell a captivating brand story that meets your audiences where they are — and that means investing in video. You know you need thumb-stopping, shareable interactive media that breaks down technical concepts clearly. But where do you start? At Walker Sands, we leverage a deep understanding of your brand strengths and industry landscape to create videos and animation that both educate and engage your target audience.
We specialize in developing quick, digestible explanations of your complex products and services. This authentic, informative content not only grabs your audiences’ attention, but earns their trust, building your credibility and raising brand awareness at the same time.
Create clarity around your products and services
Struggling to explain your complex offering to a new audience? Our video animation services cut through the noise with digestible, sharable explainer videos and animations that sell your strengths.
Get in the engagement long game
Video and animated content holds your audience’s attention longer — and helps the message stick, ultimately raising your brand awareness.
Build credibility with informative, interactive content
Authentic and engaging videos and animation build trust with your audience, solidifying your status as a thought leader and market mover in your industry.
Video + Animation FAQs
Which animation formats are available?
Our video and animation capabilities extend across channels and across the funnel — from high-level brand videos to tactical product explainers. Our video capabilities include:
- Live video production
- Animated explainer videos
- Social- and web-optimized motion graphics
- Product demos
- Live-event graphics and digital signage
Are there recent examples of work done for B2B tech or SaaS clients?
Walker Sands has examples of video work — both live action and animation — for clients across B2B tech and SaaS. While some of these case studies are featured here, please reach out to our team to learn more and see more recent work.
What steps define the end-to-end production process (storyboarding, voiceover, animation)?
The steps of video production depend on your needs and the type of video, but production generally follows this process:
- Concepting + scripting
- Style frames
- Storyboarding
- Voiceover
- Production/ shooting (if necessary)
- Post-production (editing or animation)
Walker Sands has the capabilities to own these projects from end to end, but can also partner with you to bring a script or concept to life.
Which performance metrics are tracked (e.g., watch time, lead generation, engagement)?
Metrics tracked for video campaigns depend on the objective and platform. For example, for paid video ads, primary metrics include view-through rate (VTR), video completion rate (VCR), click-through rate (CTR) and watch time. For organic social, metrics tracked include video views, engagement rate and link clicks.
How is video integrated into broader campaigns, sales enablement or GTM strategies?
As with other campaign deliverables, videos are built into the strategy from the beginning. Whether it’s the centerpiece of a brand awareness campaign or a more technical, informative piece in your sales process, your goals for the video inform every aspect of its production.
Today’s B2B buyers are looking for multimedia resources and compelling messages — strategic video can help you deliver and reach audiences in a more engaging, digestible format.
Explore more outcomes and solutions from Walker Sands
Hit play on your video and animation goals.
Vice President, Creative Director