B2B Copywriting Services

As an outcome-based B2B marketing agency, Walker Sands’ copywriting services include deliverables across paid, owned and earned — bringing your brand voice to life with copy designed to drive outcomes. We work with you to adapt brand and campaign messaging across organic and paid social media, display ads, out-of-home, email, video and audio scripts, landing pages, conference activations and more. While our digital and editorial content team handles longer-format copy assets like white papers, web pages or tip sheets, they work closely with our copywriters in integrated campaigns to ensure campaign voice and tone remain consistent.

Walker Sands has extensive copywriting across industries and applications, particularly B2B SaaS and tech brands. Please reach out to our team to get specific examples relevant to your industry or to hear more about our experience.

Our copy team begins each engagement with a thorough discovery and onboarding process to learn the distinct features of your brand’s voice. Often working alongside our strategy team, we use this information to build and maintain a robust, active style guide that allows us to note feedback and keep your brand guidelines top of mind. From there, we work to filter your verbal identity through best practices for each channel, from paid LinkedIn ads to live-action videos.

As we take on new deliverables, we collaborate with you to identify a range of expressions within your verbal identity, from formal to casual, or audience-specific nuances. As we work together, our living knowledge source ensures all further voice and tone exploration is intentional and outcome-driven.

In B2B marketing, technical and compliance-driven subject matter comes with the territory — but that doesn’t mean copy has to be boring. Through a robust intake process, our experienced copy team gets to know the ins and outs of your organization, messaging and industry, so we can help you connect to your target audience more compellingly without losing sight of important technical details or compliance concerns.

At Walker Sands, each deliverable goes through a thorough quality-control process, including creative, account and subject-matter reviews. This system ensures we balance both creative thinking and high-quality standards, no matter how technical the topic.

Copy and strategy go hand in hand. Our B2B copywriters calibrate copy to the needs of each deliverable. Our intake process starts with identifying your goals, whether they be focused on awareness, lead generation, positioning or another outcome. As our copywriters collaborate with strategists for go-to-market plans and campaign concepting, we adjust tone, phrasing and more to ensure every line of copy maps back to your stated business objective.