Branding During Times of Crisis Part 1: Back to Basics
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With all 50 stays partially reopened, many companies are facing tough decisions around trying to safely get their teams back in their offices or continue working from home for the foreseeable future. Marketers are continuing to focus on keeping their teams engaged and motivated while working from home, many having conversations around what "vacation time" looks like and how they can help their teams get much needed mental, and physical, breaks from the "office".
COVID related messaging is being minimized widely because while it may be the unspoken enemy, we're all working toward making the most of 2020. Many conversations are focused around channel changes and how the playing field has been largely leveled due to expensive conferences and unique in-person gatherings being the only thing off the menu. Creativity is abound as marketers are finding ways to keep their audience engaged while remote including using channels like direct mail. Hyper Personalization is the way of the future as this event has truly blurred the lines of home and work life - plus the small slip ups are more noticeable than ever.
Goals and focuses differ per company and industry. However, this playbook is meant to provide insights and data to make informed decisions about investments and areas of focus right now. Select how you've been impacted below to get started.
Please choose your impact level above to see your channel recommendations for earned, owned and paid channels.
Positively impacted companies should consider the following for their earned, owned and paid channel approach this week.
Negatively impacted companies should consider the following for their earned, owned and paid channel approach this week.
Severely negatively impacted companies should consider the following for their earned, owned and paid channel approach this week.
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