Why Integrated Marketing is a Good Fit for Fintech Companies

When it comes to identifying new ways to engage online consumers and other stakeholders, Fintech companies should consider integrated marketing. The Fintech industry has experienced tremendous growth over the past few years. In fact, Fintech investments are expected to reach $8 billion in the next few years. While this uptick in investor support certainly bodes well for the future of the industry, it also opens the door for more stringent competition. That’s where integrated marketing can make all the difference.

How Integrated Marketing Makes Its Mark

Few techniques are more effective at generating leads than integrated marketing. Through a unique combination of paid, owned and earned media strategies, integrated marketing can help jumpstart PR and digital marketing campaigns to keep your business one step ahead of the competition. Perhaps most importantly, such marketing efforts enable businesses to target key audiences across a wide range of channels and media outlets.

This type of varied outreach from an integrated marketing agency is particularly helpful for Fintech companies that wish to tailor marketing messages and collateral to specific segments of their target audience. Rather than marketing the same way to each potential customer, you can use an integrated program to highlight the benefits that are most important to each audience.

Common Integrated Marketing Tactics

As an integrated marketing agency, Walker Sands leverages a number of different strategies and tactics to meet the needs of some of the industry’s fastest growing Fintech companies. Here’s a look at a few of the most common services we provide:

Data-Driven PR – Proprietary data insights can go a long way toward establishing authority and thought leadership with Fintech audiences. That’s why Walker Sands shares insights through a wide range of channels, including PPC ads, interactive landing pages and SEO content. Such efforts make it easier for reporters, editors and target audiences to come across data, thereby increasing your chance at increased brand awareness and conversions.

Media Relations – The lifeblood of PR, media relations is all about relationships. Getting to know key media outlets in your industry can have a positive impact on your bottom line. Find an integrated marketing agency that can consistently create quality coverage opportunities for your business.

Strategy and Messaging – Developing a sound strategy is the first step to achieving measurable business outcomes that matter to your company. Compliment your strategy with messaging that brings together various owned, earned and paid initiatives.

Social Media – Want to get in the middle of industry conversations that matter to your customers? Chime in on social media channels such as Facebook, LinkedIn and Twitter. Consistent contributions can help position your brand as a thought leader on industry trends and topics.

Walker Sands: Integrated Marketing for Fintech Companies

Years of experience have helped Walker Sands cultivate its reputation as a top integrated marketing agency for Fintech businesses. Interested in taking your business to the next level? We can help.

Contact us today to start a conversation about how Walker Sands can use its integrated marketing expertise to make an impact on your company’s bottom line.

Get in touch