Determine How Much Traffic on Your Website is From Mobile

Your website traffic may be receiving up to 25% of its traffic from mobile devices. Most marketers don’t know how much of their website traffic is coming from iPhones, iPads, Blackberries and Android phones. If you use Google Analytics to measure website traffic, it’s easy to determine how much traffic is coming from mobile.

1. Login

Login to your Google Analytics account and select the desired website profile.

2. Select “Visitors”

On the left side of the interface, under “Dashboard” select the “Visitors” option.

Image showing Google Analytics with a red box around visitors

3. Select “Mobile”

Under the expanded list of options under “Visitors”, select the “Mobile” option.

Google analytics dashboard with a red box around mobile

4. Select “Mobile Devices”

Under the expanded list of options under “Mobile”, select the “Mobile Devices” option.

Google Analytics with red box around mobile devices

5. Read Percentage of Site Total

After Google Analytics displays the mobile devices breakdown, the percentage of total traffic that is mobile is displayed directly under the Visits.

Google analytics showcasing how many mobile devices have visited the site

5. Read Percentage of Site Total

After Google Analytics displays the mobile devices breakdown, the percentage of total traffic that is mobile is displayed directly under the Visits.

6. Check Mobile Conversion Data

If you have conversion tracking enabled in Google Analytics, click on Goal Set 1.

Google Analytics showing conversion data

7. Read Mobile Conversion Data

After the goal set data loads, check your mobile conversion rate and how it compares to the site overall.

Image showing Google Analytics with Conversion Data

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