Buyer Persona Development

Defining buyer personas is a critical part of your content marketing plan, and, at Walker Sands, we view it as the foundation for all your content marketing initiatives.

In our experience, many marketing problems are simply undiagnosed customer insight problems. It makes sense. Marketing can’t be exceptional, or even competent for that matter, if it’s chasing after the wrong targets, wouldn’t you agree?

If you need better marketing results, start with a reassessment of your buyer personas. Understanding customer personas has to be approached systematically, it has to be ongoing and continuous, and it has to be part of your organizational culture.

Buyer personas are at the heart of what marketing does. In fact, we believe buyer personas must be the basis for any good marketing plan and, more importantly, when they are done right, good buyer personas will help you make smarter marketing decisions.

Get Walker Sands Involved

We can help you with your buyer personas. With our tested and proven approach, we help you to define your buyer personas in a way that drives marketing insights that are truly actionable. With good buyer personas in hand, you’ll spend your time selling to the people who are most likely to buy your product, and you’ll do it better than your competitors. Without good buyer personas in hand, you cannot possibly run at your full potential.

As part of an engagement with you, we help you to create great buyer personas. Internally developed buyer personas are often incomplete. A good buyer persona clearly defines:

  • Why buyers decide to shop for what you sell

  • How buyers look for what you sell

  • What criteria buyers use when making a purchasing decision for what you sell, and how do they weight those criteria

  • Why are buyers more likely to buy your solution versus your competitors and when do they decide to go with a competitor instead of you

  • What content resonates the most with the buyer and which marketing channel is the most effective way to reach them.

If you choose us as your content marketing agency, we’ll help you to build out customer personas early in the content marketing engagement. The content we create for you speaks directly to your buyer personas. We create individualized content for each combination of buyer persona, funnel stage and topic, question or pain point. We also help you to effectively deploy your new content across your various marketing channels.

Just looking for firms that help with customer persona development? If you prefer, we can help you exclusively with buyer persona development and you can handle the content marketing and distribution on your own. It’s up to you.

We’re flexible. Fill out the form or give us a call at (312) 267-0066  and let’s figure out what the right program is for you based on your needs and requirements.

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